This page shows the documentation for all NetInsight releases. IBM will no longer support Unica NetInsight, and the countdown to the end is underway. On 30 September the product will be. With IBM® Unica® NetInsight®, analysts and marketers have a dramatically simpler approach to collecting the data needed to understand online visitor behavior.

The Enterprise Marketing Management suite is designed to improve the end-to-end marketing process across communications channels, media, and customer touch points, and across marketing decisions, including pricing, netknsight, and product mix.

This release delivers significant enhancements to help marketers create compelling experiences and engage customers in truly cross-channel dialogs. More powerful real-time decision-making capabilities in recognition of the growing importance of turning live interactions with a customer into a marketing opportunity.

IBM Unica NetInsight Reviews | TechnologyAdvice

IBM Interact’s real-time decision making can now recognize event patterns formed over time to help users create more compelling real- time messages. IBM Product Recommendations can now perform cross-channel session correlation and “significant purchase” recommendations to help uplift site revenue.

More privacy-sensitive collection and sharing of digital behavior data to help marketers balance the importance of collecting and using this data with the increasing complexity of privacy concerns around the world. IBM Digital Data Exchange has an expanded set of partners to simplify tag management and provide instant integration with a growing set of value-added services. The availability of such information is designed to make it nftinsight to implement a real- time marketing strategy.

Improved user interface because the speed of today’s marketing environment requires users of IBM Enterprise Marketing Management products to be able to get their work done in the most comfortable and efficient manner.

IBM Unica NetInsight V

This interface makes campaign design easy and fast. IBM Marketing Operations now has a “project health” reporting interface. It allows project managers to assess their projects at a glance and to help with troubleshooting.

IBM Marketing Platform features improved dashboards that put valuable and actionable information at users’ fingertips. Greater ability to analyze marketing results to guide future marketing efforts based on the understanding by IBM that today’s marketers are operating in an era of greater accountability than ever before. This capability can help to make marketing attribution more accurate and insightful.

IBM Unica NetInsight

More powerful, real-time decision-making capabilities in recognition of the growing importance of netinsiyht live interactions with a customer into a marketing opportunity. More privacy-sensitive collection and sharing of digital behavior data. This helps marketers balance the importance of collecting and using this data with the increasing complexity of privacy concerns around the world.

An improved user interface. The speed of today’s marketing environment requires users of IBM Enterprise Marketing Management products to be able to get their work done in the most comfortable and efficient manner. Greater ability to analyze marketing results and to use those insights to help guide future marketing efforts. This capability is based on the ability of IBM to understand that today’s marketers are operating in an era of greater accountability than ever before.