E-MARKETING ET E-COMMERCE PASCAL LANNOO ET CORINNE ANKRI PDF

May 27 2020
admin

e-marketing et e-commerce Broché – 1 décembre Pascal Lannoo Corinne Ankri VUIBERT Noël. Pascal Lannoo et Corinne Ankri sont consultants en e-commerce, e- merchandising et e-marketing, thématiques pour lesquelles ils interviennent en France et à. E-marketing et e-commerce (Book): Lannoo, Pascal. Lannoo, Pascal. Book – | French | 3e éd. ill. ; 24 cm. Additional Contributors: Ankri, Corinne.

Author: Dokazahn Feshicage
Country: Netherlands
Language: English (Spanish)
Genre: Music
Published (Last): 24 March 2009
Pages: 245
PDF File Size: 1.79 Mb
ePub File Size: 18.63 Mb
ISBN: 455-5-33394-198-9
Downloads: 86942
Price: Free* [*Free Regsitration Required]
Uploader: Voodooran

This new model is completely innovative and creative as it lannpo be beneficial to the ready to wear industry because this model will stand out from what currently exists on the E-marketing.

Today, e-marketing is a technical of commercial communication that is revolutionising the world of marketing in the ready to wear industry. With this, as you can see in the picture a photo application is installed on the website.

Ankrii these images, we can discover that this brand is present on the web and also through different types of sites: In addition, I want to thank the service desk of Teesside University and the University of Le Havre for showing me some E-marketing magazines and to help out when I needed information. Thus, a company seeking sustainability and growth cannot afford to give up the presence of web. However, it is not so effective in achieving certain targets. The E-marketing is a powerful tool to attract numerous customers in a few clicks that is why brands of the ready to wear industry have today invaded the Web.

VTLS Chameleon iPortal Format complet

Today, traditional marketing is no longer effective as before because not many consumers pay much attention to it and are no longer active. Following on is the risks and the alternatives of this kind of marketing analysing from a panel of students of Teesside University.

Disadvantages and alternatives of the E-marketing: Firstly, the role of marketing1 is to establish the link between a brand, product and client for commercial purposes. Thus, the ready to wear industry sees the extent of this occurrence that is why there are many firms who are starting to use social networks widely.

What do you think of our brand? Thus, this support has helped Internet users around the world to watch it. First, implement a specific wt for brands will have the advantage for brands in the ready to wear e-marleting to increase their visibility on the internet and attract customers. Evaluation of the conquest of strategic internet space like dating sites: In one interview in the E-marketing review Maurice Levy 6PDG CEO of Publicis, one of the largest French communication agencies said that the realization of an advertising campaign requires three months.

  DOA PLASTICIZER PDF

At the end, I would like to compile informations on trademarks mentioned as it will be a little more complicated. This powerful media permitted to find interesting information with a few clicks.

Primary source of information used to answer specific questions but the essential information needed for this project were present on the various media listed below.

Moreover, although in life there are fashion stylists, this model in the world of e-marketing will be new that is why the first brands who will adopt this model might be a highlight on e-comkerce, which will attract customers who will never dare to consult a coach in real life. Adding an advertisement in Meetic can to attract a customer who wants to have some new cloths for a date. To achieve this business purpose the bloggers not hesitate to achieve this.

Besides, e-marketing may unfortunately bring disadvantages to the ready to wear industry. Today, in order to attract customers, firms must not only be volatile but also highly interactive, therefore if an advertisement does not get much respond from the society, a firm must be able to change it on the 5 Reference 5: Therefore by appearing first in the list of the search engine, it will allow to brands will attract easily users who will be able to see and access the webpage of the clothing brands in the first page quickly.

VTLS Chameleon iPortal Item List

Thus, we will see through this part that is possible to better use the current E-marketing but also what could be the future E-marketing of this industry, a new model. Benefits of the emarketing for the ready to wear industry:.

Consumers today are less likely to be interested with this type of communication and they are less responsive to commercial spots, which they are “subjected” every day. After this phase of research of analyzing all the information funded my plan was created and the relevant ideas were organized. The em-arketing part of the methodology of this practical project is about the research question.

On the contrary, it will be an advantage for the custom clothes brands. The same system can also be used by brands which actually produce on measures in order to save time for their customers who will not necessarily need to come to the store and attract other interested customers around the -emarketing and who do not have time to do shopping because they are busy with their work.

Those are many potential customers to capture, so brands are currently active on the social networking trend. Pasfal working with this young American bloggerTavi Gevinson now famous in the fashion world and on internet: The second problem will be to meet the needs of customers who want to buy new clothes to look good on the first date.

  CANON MG3200 SCAN TO PDF

Indeed, to maximize their chances of attracting new consumers some e-marketijg do not hesitate to occupy as much space as possible on the internet through different ad format that currently exist. In a first step, their allowed me to have quickly access to useful and reliable information. In order to full advantage of this opportunity, brands do not work with any type of blogger.

New models of E-marketing: For 18 years above Figure 21 Print screen of the e-marketimg dating site of Europe. Among these students, this causes a target lost to companies, as students tend to ignore the e-mails of the different brands. Moreover, the implementation of this type of dt will be to respond to the different problems encountered by users with clothes but also to improve the.

Sonia Ziane

One of the last parts of this methodology is to compile all information that was collected previously before writing up the whole report. Ideas of the forum through a storyboard: Firstly, I would like to thank my project supervisor Myriam Mallet, to supervise me throughout this experience.

It was much relevant information to collect and analyze in order to introduce into my report and make something interesting. Some e-shopper will not want to buy online because without the presence of seller, internet can give a sense of isolation while the client may need to be reassured about the details of the product, delivery and may also be afraid to pay online cause of the fraud that are frequent on internet unsecured payment.

E-marketing et e-commerce

Below are some social media where millions of users are targeted of clothing brands: Despite the idea is good, this new model is impractical because not only it would require each user to have a web camera at home but it would be also an handicap for the brands who produce in chain stores. Internet World Stat sWorld internet usage and population statistics December 31, I think it may be a beneficial model for the ready to wear industry pasal it will solve the problems of internet users who are not certain about.

First, this model is interesting for the ready to wear industry because it would allow users to virtually try clothes thanks to the evolution of technology.